Guiding light Eric Markowitz is the director of Flashlight Interactive
Eric Markowitz
VP, Director of Flashlight Interactive
Eric brings a rare combination of skills that will help Flashlight Interactive continue to lead our clients to new levels of success in Web-based and other digital communications solutions. He has over 25 years of diversified experience (over 15 in Interactive, 10 in Healthcare) with proven success in providing strategic and creative direction, solution development, systems analysis and planning for many Fortune 500 companies.
What makes Eric stand out is his big picture perspective of the Internet as it fits into and enhances our clients' integrated marketing efforts. He understands the digital landscape and has always had a forward-thinking approach, looking ahead to where online marketing and communications can take us next. The latest technology and innovative strategy is always top of mind, combining traditional online techniques with new cutting-edge trends for the most effective solutions that focus on "customer engagement".
Eric’s experience spans across several disciplines including advertising & marketing, strategy, application development, encryption, eCommerce and eLearning. His client experience includes Bristol-Myers Squibb, Eli Lilly, Forest Labs, Genentech, Johnson & Johnson, Merck, Pfizer, Roche and Sanofi among others and includes the therapeutic areas of oncology, neurology, devices and vaccines.
Part visionary, strategist, technologist, and creative leader; Eric is an evangelist for all the forms of technology that our clients use to connect their brands to their customers. He spearheads the strategy that enables Flashlight Interactive to develop compelling Interactive solutions that engage audiences and produce real results.
New Thinking for 2011
Moving into 2011, Flashlight Interactive will continue to develop new trends to enhance customer engagement. Scheduled for release in 2011 is Flashlight’s HCP Engagement Platform developed for Tablets/Laptop computers and the iPad with access by other mobile devices like Smart Phones (Windows, Apple and Android). This new platform represents the latest developments in customer relationship management and closed loop marketing. The platform is developed for maximum engagement while enabling development of customer profiles to better serve healthcare professionals on a customized, individual basis.
Other developments include immersive media, augmented reality, and semantic websites, applications and desk-sites that include subscription services capable of delivering content when and where audiences want and also allow them to interact with companies and their peers across their network as they have never done before. Flashlight will also continue to be at the forefront of social media development as the Industry moves more into the World "Live" Web.
