Guiding lights Kristen Goelz and Peter Niemi are co-directors of Flashlight Interactive
Kristen Goelz
VP, Co-Director, Flashlight
Krissy Goelz founded Flashlight in 2008 and has been driving its vision of digital ever since. With 10 years in digital healthcare marketing, Krissy brings a dynamic and energetic approach to all of her work. Her love of technology and dedication to improving patient outcomes has led to the launch of hundreds of interactive programs that have been viewed by tens of thousands of individuals. Clients appreciate her organization, strategic thinking, and ability to translate "tech talk" into the language of marketers. She's also the owner of a vicious backhand, which she unleashes upon wary colleagues, clients, and assorted loved ones on the squash court.
Peter Niemi
VP, Co-Director, Flashlight
Flashlight recently brought in Peter Niemi to help the team achieve the next level of growth. His extensive background in digital healthcare marketing and online media made him a natural addition to the Flashlight division.
Among many groundbreaking projects, he managed the team responsible for the web presence of Paxil. In 2001, he co-founded a hybrid technology–advertising healthcare agency called Hyphen. His results-oriented approach never fails to challenge agencies and clients to find innovative ways to improve marketing results.
Digital strategist by day, hockey player and coach by night, Peter can usually be found in a challenging environment, pushing teams to always do just a little bit better.
